MADMAXs Home Automation System Essays - Microcontrollers

MADMAX's Home Automation System Anosa, Tiara Kristy S. Ma. Jessica Catipunan Garillo, Abigail Joy B. Jainar, John Benedict T. Perez, Joanna Micaela S. Engr. Gil R. delas Alas Jr. CPE Faculty Jose Rizal University Mandaluyong City Table of Contents TOC \o "1-3" \h \z \u CHAPTER 1 PAGEREF _Toc500277596 \h 3 1.1. Project Description PAGEREF _Toc500277597 \h 3 1.2 Project Objectives PAGEREF _Toc500277598 \h 3 1.3 Project Scope and Limitation PAGEREF _Toc500277599 \h 3 CHAPTER 2 PAGEREF _Toc500277600 \h 4 2.1 Design Framework PAGEREF _Toc500277601 \h 4 2.2 Design Constraints and Trade Offs PAGEREF _Toc500277602 \h 4 2.3 System Development Process PAGEREF _Toc500277603 \h 4 2.4 Design Standards PAGEREF _Toc500277604 \h 5 CHAPTER 1 The Project 1.1. Project Description This automation project will allow the user to control and monitor his home with the aid of a website. The user will be able to know his energy consumption, garbage container status and the amount of his laundry ahead of time. 1.2 Project Objectives The main objective of this project is to design and implement a home automation system that is capable of monitoring, controlling and automating the house through an easy manageable web interface. Develop a monitoring system by using Arduino which acts as an interface between the user and the devices. Design a laundry basket which will calculate the weight for the laundry price to be determined. Implement a garbage container which will automatically open if it detects a hand and will have an indicator for the user to know if the container is already full. Test and evaluate based on functionality and accuracy of the system. 1.3 Project Scope and Limitation The user can monitor the energy consumption and bills from the webpage, control the switches on it and also retrieve reports or logs that has been done. The prototype will consist of two floors. The ground floor will be the basement and the second one will be the user's bedroom. The minimum pricing for the laundry is 25 pesos per kilo. One of the limitations of this project is that the user cannot control the light intensity coming from the bulb to low, medium or high. Another limitation that this project has is that the load cell sensor has a maximum weight capacity of 3kg. CHAPTER 2 Conceptual Framework 2.1 Design Framework 1 . Analyze the materials to be used - Microcontroller - Sensors (weight and ultrasonic sensor) - Motor - Bulb . Software/s to be used 2 - Arduino IDE - HTML - CSS INPUT PROCESS OUTPUT 1 . Circuit design implem entation . 2 Hardware and so ftware interface with one another Home Automation System 1 . Analyze the materials to be used - Microcontroller - Sensors (weight and ultrasonic sensor) - Motor - Bulb . Software/s to be used 2 - Arduino IDE - HTML - CSS INPUT PROCESS OUTPUT 1 . Circuit design implem entation . 2 Hardware and so ftware interface with one another Home Automation System 2.2 Design Constraints and Trade Offs PIR Sensor Instead of using this, the project will make use of an ultrasonic sensor. PIR sensors detect occupants' presence by sensing the difference between heat emitted by moving people and background heat. Ultrasonic sensors detect the presence of people by sending out ultrasonic sound waves into a space and measuring the speed at which they return. Load Cell Sensor This project will make use of a Piezoresistive because it is cheaper than a load cell sensor. 2.3 System Development Process Define Code Test Iteration Final Project Figure 2.3 Agile Method Define Code Test Iteration Final Project Figure 2.3 Agile Method 2.4 Design Standards This section will discuss the specifications of the hardware materials to be used during the project development. Arduino Uno R3 ATmega328P Microcontroller 5V Operating Voltage 7-12V Input Voltage (recommended) 7-12V 6-20V Input Voltage (limit) 14 (of which 6 provide PWM output) Digital I/O Pins 6 PWM Digital I/O Pins 6 Analog Input Pins Ultrasonic Sensor Detecting range: 3cm-4m Best in 30 angle Electronic brick compatible interface 5VDC power supply Breadboard friendly Dual transducer Arduino library ready Load Cell Sensor Model: YZC-131 Dimensions: 60x13x13mm/2.36 x 0.51 x 0.51(L x W x H) Rated Load: 3 (kg) Rated output: 1.0 0.15mV / V Operating temperature range:

Veterinary Shadow Day Essays - Dog Breeds, Beagle, Bo, Free Essays

Veterinary Shadow Day Essays - Dog Breeds, Beagle, Bo, Free Essays Veterinary Shadow Day When I first arrived Lisa The girl that I shadowed told me that there was an emergency with one of the animals. It ended up that a one-year-old beagle ate an entire thing of metabolite, and then slowly started to die. The liver had shut down, and the heart rate was up to 300. Lisa told me that taking a thing of metabolite was like taking 50 cups of coffee at once. The owners of the beagle were there and bowling. The beagles name was Murry. Murry's body slowly was shutting down one thing after another. The owners made the decision the dog was going to be put to sleep. We got the dog ready to be taken out. They undid all the cords from the dog so they could take it to another room. I said goodbye to the dog, and then they took it into the other room so that the owners could be there when they put him to sleep. After that happened they then had to put a sleep a little hedgehog that had cancer on its mouth. We then did two regular checkups with one cat and with one dog. Those when great. After that we had a dog come in and it ended up having an affection that might end up killing it. I never heard the end result. The last thing that I did there was that a black lab had been bitten by another dog, and that dog ripped a hole in the neck of the black lab. The doctors had to perform surgery on the dog to close up the holes in the neck. They first had to clean it out with qutips. And blood stated to come out right then I was a little dizzy and I thought I was going to faint. But thank god I didnt. I saw a cat get dental work on it. And a cat get a bath and they had to blow dry it and brush the hair while it was a sleep. I thought that the work place environment was very clean and very professional. On my pictures on the poster it shows you that they even had a place for dogs to go in and a separate place for cats to go in they also have different waiting rooms for each of them. I could easily be able to work in a place that is that clean, and so organized. I learned multiple things there from chemicals how much they need how much they use math and science, to there organization skills, and there abillity to be able to communicate with the animals and be able to not cry ever time they have to put them to sleep. The things that they do hardly relate to what Im doing in school right now, because Im not that smart yet. But in science we are learning about different chemicals together and how they make a reaction. Also Im learning how to keep everything nice and organized, so I know where everything that I need is. I observed many behaviors that they showed that would be important in a lot of jobs. One of those are there communication skills. To be able to work with many different people under the type of stress that they can be in is hard. That aplies to a lot of jobs because a lot of different jobs make you work under a lot of stress with many different people at the same time. There are countless skills that you take on with you to college or even work. Kindness, cleanness, organization, and most of all people skills with out that you not be able to handle being in a job with other people. Being a veterinarian is something that I have always even since I was a little girl have wanted to be. I have always loved animals expesialy dogs. I love to take care of them to train them, and most of all to make them feel better. This is exactly what a veterinarian does every day. Nothing was really bad about the job shadow. It was a great experience and I had a lot of fun. But one thing is

Ethics in Business Essay Example | Topics and Well Written Essays - 500 words - 1

Ethics in Business - Essay Example It sets out the fundamental principles that the company values and that employees should apply in their daily work. Supporting the Code of Conduct policy is a range of corporate policies providing specific guidance in areas such as competition law, marketing practices, non-discrimination, share dealing, and conflicts of interest. It is the responsibility of each employee to implement the code and follow the employee guide to sustain the trust and confidence as well as to ensure compliance with applicable laws, regulations, and company policies, and to foster a positive, ethical work environment for all employees. In an article by Scott Shifrel on 10 August 2008 entitled, â€Å"Worst of times unveiled in Lawsuit,† a case involving ethical considerations is brought to court. In this article it is stated that, â€Å"a lawsuit by a New York Times employee paints a disturbing portrait of a workplace rife with sexual harassment - including an alleged incident of office cubicle masturbation - and age discrimination. Charles Cretella, 57, who has worked for decades creating summaries of Times stories, is fighting back after he says he was falsely charged with sexually harassing a 33-year-old male co-worker.† Though there are mixed reactions in this article, it is very unethical for one employee to sexually harass another work mate by virtue of seniority in the organisation. Each employee is entitled to his or her own freedom in the conduct of her daily duties. In another article which appeared in an online periodical entitled, â€Å"Mixing Politics, Religion and money,† the author condemns the use of money especially by religious leaders to buy votes during the period preceding the presidential elections in America. â€Å"The involvement of popular and religious figures in swaying the outcome of elections is clearly growing. While most of us are understandably shocked at the inflated importance given to the opinions of

Leisure of the basis of culture Essay Example | Topics and Well Written Essays - 1000 words

Leisure of the basis of culture - Essay Example I would therefore, recommend this book to all people who live to work and do not work to live. This will challenge them to take a break, and ponder on the beauty of life, which is not found in their work, but in meaningful leisure. I agree with all the claims made by Pieper in this book, as these are instances I experience every day, happening to me and to the people around me. Today, there is hardly time for leisure, as most people use every bit of their time in moneymaking activities, in order to live a comfortable life, which they have prioritized. Pieper does not condone this kind of lifestyle, but instead argues that people should find value in life by setting aside time for leisure, as it is also an important component of living. When talking about leisure and emphasizing its importance, Pieper was not portraying himself as a hedonist, as he talked about a different kind of leisure, and not what most people, especially the youth know about leisure. I agree with Pieper’s view of a different kind of leisure. Today, when someone mentions the word â€Å"leisure,† what rings in the minds of most young people is drinking, partying, dancing, watching television, and going for holidays, among other such entertainment. Pieper considers leisure to be that peaceful time a person has rest and finds time to pray, time to appreciate nature and all existence, time to make scientific discoveries, time to write music and literature, time to study a favourite topic, and time to produce art work. According to Pieper’s definition of leisure, one might understand that leisure is doing what a person loves doing most. However, these activities must add value to a person’s being. As opposed to entertainm ent, such as dancing, the real leisure does not lead to exhaustion or monotony. Pieper was right on this. From my personal experience, I can attest to this. I love reading educational and

Equine Exercise Physiology, Fitness and Training Assignment

Equine Exercise Physiology, Fitness and Training - Assignment Example The pulse rates are highly depended on the level of stress experienced at a particular time. In this case, the heart pumps more than 1.5 litres of blood per beat. When responding to a race the horse increases its red blood cell count up to 65 per cent with more than half of it being stored in the spleen. These red blood cells lack nucleus and contains a component of haemoglobin protein that is responsible for transporting oxygen. The combination of the respiratory and cardiovascular system encourage a sustainable oxygen consumption potential .Thus, the horse’s heart has the ability to control the thickness of the blood that is redirected from internal organs to muscles that keep it in motion. The supply of oxygen to muscles facilitates the production of energy in the muscles. When running two or more furlongs, a horse derives more than half of its energy percentage anaerobically as it involves the heart rate of above 150 beats per minute. This involves volatile amounts of power characterized by very fast galloping, short sprints and acceleration. Anaerobic respiration in this case involves the breaking down of glycogen at the absence of oxygen (Hodgson, McKeever and McGowan 2013, p.20). The muscle cells of an over worked horse would contain a variety of fast-twitch muscle fibre types depending on its speed, pace and duration of exercise. These muscles will include the Type II A or B fibres. Type II A allows the muscles to contract fast and contain glycolytic fibres that propel the horse to more speed and endurance. The second type B contains low fast contracting oxidative fibres. The biopsy of endurance horses would reveal slow-twitch fibres (Type I fibres) that have the ability to contract slowly as they maintain posture and exercise at low levels of fatigue resistant (Hodgson et al. 2013, p.12). During endurance training, the heart rate of horses is maintained at 150 bpm, thus reducing the production of

Reflection Diagram Of Gibbs Cycle

Reflection Diagram Of Gibbs Cycle From this whole course of PPD 2, Ive learnt and gained the skill by studying the entire learning model. The learning model that Im going to choose to write about is the Gibbs Learning Cycle. This is because Gibbs Learning Cycle is easy to understand, applicable on the study and effective on learning process. The Gibbs Learning Cycle is very popular among the learning model and it is good for reflection of study where it consists of six steps for the whole process. Model of reflection diagram of Gibbs Cycle(Queen Margaret University, 2011) This six steps or stages contain Description, Feelings, Evaluation, Analysis, Conclusion, and Action Plan. For the Description stage, it simply tells you to reflect and describe what youve learnt or what happened. In this step, you shouldnt make any conclusion or judgment as you need to understand the whole situation rather than simply draw a result. We can conclude as when a problem occurs, we should reflect or think back on what has happened. An example of it will be shown on the next line. When a new Professional Pitch task has been assigned, I will look carefully to the question in order to have a fully understanding in my mind for the task completion. When a new piece of note is given by the lecturer, I will have a rough scan just to have a basic overview on what is it all about? After that, when the lecturer is giving his/her lecture, I will listen carefully on what they talking about and write down the important notes and points. Besides that, I will ask them publically in the class or personally after the class if I have any question about that chapter. For the Feeling stage, a lot of feeling and thoughts were running inside my mind when the lecturer is giving their lecture, giving out task and having a discussion with us. When they are giving their lecture, I feel so curious about what they will teach and excited about the topic as Ive never been in touch with Personal and Professional Development 2. Other than the feeling of curious and excited, I will also afraid because I might not be able to follow the footsteps of the lecturer. Therefore, the complex feeling that I have it that time makes me concentrate more in the class and pay more attention on what the lecturer is teaching. While the lecturer is giving out task and assignments to us, I felt anxious as a lot of things need to be done and lastly we have to take our complete assignment for turnitin. At the same time Im happy as finally I can use the knowledge that Ive gained from the lecturer to do some work. The discussion part is an interesting part as all the students in th e class are participating for it and a lot of answer will pop up and I can learn from that. At the mean time, I will felt nervous as sometimes the question will be too hard and I might not be able to answer it if the lecturer points me to answer. The feeling changed after the event ends. The lecturer goes for a slow and smooth baby steps when they giving out lecture and it suits me very much as Im not a fast learner. Every single word that the lecturer said was memorable in my mind and I felt excited about that. The task given by the lecturer was finished by a week before the due date and my turnitin plagiarism rate was below 15%. This is the result that I aimed for and Im able to achieve that and it gives me confidence to do better. I felt happy and interesting after the discussion part as Ive learnt something new and I can even answer the hard question given by the lecturer. For the evaluation stage, Ive good and bad experiences throughout the course of PPD2. The positive thing is that I can communicate well with the lecturer whenever I need their help in the process of learning. This will not only help my communication skill but also courage and gaining of knowledge. This is because Im a person who doesnt have a strong courage to face stranger as Im afraid to talk with them. But as I know that the learning process requires student to communicate and talk with their lecturer when they faced problem. Thus, I made up my courage and the result of it didnt disappoint me. Besides that, I also have some bad experiences for the class of PPD2. Sometimes the lecture was too boring and it couldnt bring up my will to study. I considered it as a bad experiences because when I have no will to study, it wasted my time and effort and end up of learning nothing. The lecturer sometimes uses an old fashioned way to teach, that is read through the paper. Besides that, I ha ve some bad experiences in the class by my own behavior. Certain times, I might not concentrate when the class is boring therefore I will talk with my friends and end up wasting my own time and learned nothing. Eventually I know what I did is wrong and wasteful so Ive changed my behavior and get myself to back on track. In the analysis stage, I realized that I have a big interest on PPD2. This is because it helps me to build up the most important thing that is my personal skill, confidence, courage and learning skill. Every single thing that the lecturer teaches was so useful and there are a lot of things to be learned. I have found out that the learning model and the content of PPD2 are something fresh and things that are totally new to me. Thus, for a person that likes adventure, it suits me well. Everything and every chapter that the lecturer gives out attract my attention and I will always try my best to do it. For the conclusion stage, Ive learnt and gained lots of knowledge from my lecturer. Ive learnt how to do well in everything no matter by myself or with a team. Other than that, it also makes me understand more about the importance of personal skills and teamwork. Besides that, training and improvements are needed in order to make me concentrate more in specific time. This is because even if there are boring classes, I should not make any noise to disturb the rest of the class. Through this course, I know where my strength is and weakness and improvement will definitely takes it place. When the lecturer is giving out new chapter for the next classes, I will do my own revision on that chapter to give myself a rough idea on it. This will not only help my understanding but also speed up the process of learning in myself. For the action plan stage, I will absolutely do a lot better than current. Attitude will change as I know that my current attitude is not good enough for me to have a great success. I will work harder for my work and pay more concentration when its time for serious. Besides that, assignments and tasks that given by the lecturer will also are done earlier as the lecturer can have a check on it in order to increase the quality of my work. When the discussion part is going on, I will try to answer every single question. This is to make sure that I fully understand what the lecturer is talking about. Other than that, when I faced any problem or difficulties for my work, I will not only discuss with my lecturer but also my classmates. This will not only make me gained extra knowledge but it also improves my communication and social skills. I also found out that I must also learn how to approach people by making the first step. I must take initiative to deal with someone rather than hoping or dreaming for others to make their first step. Besides that, I also need to increase my ability to study more in order to have a good result for the final year. I hope to have a CGPA of 3.5 and above and I know to achieve this, lots of efforts are needed. To obtain this result, I will not only study hard for the school study material, but I will find my own research to have a deeper understanding and I will borrow some books or references from the library to have better understanding. The strength of Gibbs Reflective Cycle is to develop a questioning attitude and new perspectives, identify areas for change and improvement, respond effectively to new challenges, and generalize and apply what you have learned from one situation to other situation. (University of Reading, n.d.) The Gibbs Reflective Cycle makes me to have a manner of keeps on asking question for something that is new and unknown to me. Other than that, it also helps me to find out where is my strength and weakness in order to improve my skills. Besides that, it also makes me to be a good respondent. Every time a problem pops out, I managed to think carefully and analyze it to get the solution.

Apple and the Personal Computer Revolution :: Technology Computers Steve Jobs

Apple and the Personal Computer Revolution Let’s take a trip back in time and review the evolution of a computer company. It’s not IBM or Microsoft. This company is Apple Computers, Incorporated. In the year 1976, before most people even thought about buying a computer for their homes. Back then the computer community was only a few nerds building simple computers from hobby kits. When Steve Wozniak and Steve Jobs sold a van and two programmable calculators for thirteen hundred dollars and started Apple Computers, Inc., in Jobs garage, the reach for success seemed far. But these two young business men, Wozniak 26 years old and Jobs 21 years old, had a vision. â€Å"Computers aren’t for nerds anymore,† they announced. â€Å"Computers are going to be the bicycle of the mind. Low cost computers for everyone.† From the first day on the founders of Apple kept their vision intact, and they spoke it at every turn. They only hired people into the company that had the same visions as they did. In early 1976 Wozniak and Jobs finish work on a preassembled computer circuit board. It has no Product keyboard, case, sound or graphics. They call it the Apple I. They form the Apple Computer Company on April Fool's Day and sold the Apple I board for $666.66 at the Home brew Computer Club in Palo Alto, California. In 1977 the Apple II is available to the general public. Fully assembled and pretested, it includes 4K of standard memory, and comes equipped with two game paddles and a demo cassette. The price is $1,298. Customers use their own TV set as a monitor and store programs on audio cassette recorders. Compare this price with computers today. The price about the same, but the computer has changed tremendously. In 1979 Apple II+ is introduced, available with 48K of memory and a new auto-start ROM for easier startup and screen editing for $1,195. Apple II Pascal is also released. In 1980 Apple FORTRAN introduced and proves to be a catalyst for high-level technical and educational applications. Apple III announced at the National Computer Conference. It has a new operating system, a built-in disk controller and four peripheral slots priced at $3,495, the Apple III is the most advanced system in the company's history. Product In 1981 Accessory Products Division formed to handle production of printers, modems and other peripherals. The Apple Language Card is introduced.

Life and Crimes of Harry Lavender Essay

The Life and Crimes of Harry Lavender is crime novel about contemporary Australian life, written with all the ambiguity and moral sophistication of most â€Å"who dun-nits â€Å". It looks like crime, and sounds like crime, and sells like crime, but — it’s Literature! Its Opening is a subversion of the genre – a reversal of expectation as we are duped into believing this is your typical male private eye (P. I. ). The role reversal – a female in a traditional male dominated field; women can do everything men can do – challenges the stereotypes of traditional crime fiction. Purpose: (themes, concerns, issues main ideas†¦.) 1. To create a sense of place — Sydney. Marele Day had spent four years travelling the world and when she came back to Sydney recognised its special charm and atmosphere. She became determined to write a book about it and its special appeal. a) Find references to Sydney, favourable and unfavourable. * what aspects are emphasized? * In totality how does Day present Sydney? * what are the links with the past? * what is meant by the â€Å"facade of Sydney’? 2. Corruption and suspicion vs probity and trust. 3. Effect of technology — have we become dehumanised? Will technology take over from humans? * What is the relationship between humanity and technology? 4. Isolation — Most of the characters are isolated in one way or another. * Find as many examples of isolation as possible. * What overall comment is made about isolation? * Is there a connection between it and technology? II. TECHNIQUE 1. Day uses a lot of the technique of modern day films – especially the â€Å"black and white† scenes on Harry Lavender. How is he portrayed? He is very detached and aloof. We the audience get to see and hear what Claudia is not privy to. Are these extracts from the book Mark Bannister was writing? 2. Comment on Claudia Valentine’s PhrasingÃ'Ž Claudia speaks in the manner of a hard-boiled worldly wise Private Investigator (P. I. ). slick, glib, swaggering, at times sassy (cheeky) and sometimes tongue in cheek. â€Å"Live fast, die young, and leave a good looking corpse† (22) â€Å"I was changing cars more often than I changed my underwear† (101) â€Å"But it’s one â€Å"It’ll be dead end if you don’t. Now move† (162) Word Play Double entendre (meaning) â€Å"It must have been a plant. † â€Å"A lavender plant. † (126) â€Å"Terminal illness† (6, 17, 20, â€Å"Alter, (141†¦ â€Å"curse, cursor (143†¦ heart ( 55, â€Å"waiting for the developers to give them a new lease of life, or maybe just a new lease. † (69) Humour â€Å"wit† â€Å"I wait for bald men to pass by and ash on their heads (23) one of the former and two of the latter, and the former is former† her reply to Steve regarding her marital status. ( 27) â€Å"You put it away, Otto, you don’t know where it’s been. † â€Å"That’s the trouble,† he moaned, it hasn’t been anywhere lately. (53) social commentary â€Å"Divorced? † â€Å"Isn’t everyone? † (27) â€Å"I had made a mistake getting into a car with a law-abiding policeman† â€Å"You young folk are always in a hurry,† she said managing a smile. (45) â€Å"pollution and syringes (54), women (54), fast food (68)Ã'Ž

s With Morrie

â€Å"Tuesday’s With Morrie: An Old Man, A Young Man, and Life’s Greatest Lesson† by Mitch Albom has a title which outlines the direction of the book. An older man, Morrie, a young man, Mitch, and about life’s greatest lesson. Morrie was a professor at Brandeis University in Massachusetts when Mitch attended college. Morrie was his favorite professor. A few years after Morrie was diagnosed with amyotrophic lateral sclerosis (ASL) he was unable to teach anymore. This was about 20 years after Mitch graduated from the University. After graduation, Mitch didn’t stay in contact with his college friends or his favorite teacher Morrie. When Mitch heard â€Å"Who is Morrie Schwartz† on ABC’s â€Å"Nightline† he couldn’t believe what he had heard. Mitch was both horrified and ashamed. It was then he heard about Morrie’s illness. Finally Mitch went to see him. From then on Mitch visited Morrie every Tuesday. Whenever they met, they would talk about the meaning of life. Mitch wrote a list of topics he wanted to talk about. The list consisted of death, fear, aging, greed, marriage, family, society, forgiveness, and a meaningful life. Morrie went through all of these topics, plus more. Morrie helped Mitch understand that there is more to life than money and materialistic things. From the first Tuesday until the last Tuesday, Mitch listened to Morrie, his coach, talk about the real meaning of life. How much life means to you when you are about to die. How much people take for granted. Mitch sometimes looks back at the person he was. He wishes he could change the way he was back then but he can’t. The one thing he really learned was that there is no such thing as â€Å"too late† in life. This book was Mitch’s final project from Morrie. While in college, Mitch wrote a thesis for Morrie, now he wrote another one, but this time it has become a very popular book. As of the summer of 19... 's With Morrie Free Essays on Tuesday\'s With Morrie â€Å"Tuesday’s With Morrie: An Old Man, A Young Man, and Life’s Greatest Lesson† by Mitch Albom has a title which outlines the direction of the book. An older man, Morrie, a young man, Mitch, and about life’s greatest lesson. Morrie was a professor at Brandeis University in Massachusetts when Mitch attended college. Morrie was his favorite professor. A few years after Morrie was diagnosed with amyotrophic lateral sclerosis (ASL) he was unable to teach anymore. This was about 20 years after Mitch graduated from the University. After graduation, Mitch didn’t stay in contact with his college friends or his favorite teacher Morrie. When Mitch heard â€Å"Who is Morrie Schwartz† on ABC’s â€Å"Nightline† he couldn’t believe what he had heard. Mitch was both horrified and ashamed. It was then he heard about Morrie’s illness. Finally Mitch went to see him. From then on Mitch visited Morrie every Tuesday. Whenever they met, they would talk about the meaning of life. Mitch wrote a list of topics he wanted to talk about. The list consisted of death, fear, aging, greed, marriage, family, society, forgiveness, and a meaningful life. Morrie went through all of these topics, plus more. Morrie helped Mitch understand that there is more to life than money and materialistic things. From the first Tuesday until the last Tuesday, Mitch listened to Morrie, his coach, talk about the real meaning of life. How much life means to you when you are about to die. How much people take for granted. Mitch sometimes looks back at the person he was. He wishes he could change the way he was back then but he can’t. The one thing he really learned was that there is no such thing as â€Å"too late† in life. This book was Mitch’s final project from Morrie. While in college, Mitch wrote a thesis for Morrie, now he wrote another one, but this time it has become a very popular book. As of the summer of 19...

Soap Operas essays

Soap Operas essays The soap opera genre originated from American radio in the 1930s, and owes its name to the sponsorship of the programs by large soap powder companies. They were targeted at women, particularly housewives, and designed to entertain, without distracting them from there daily chores while their husband was out working. They were formulated to be easy listening and numerous Storylines woven into one episode. Basically unlike radio plays or melodramas, there were no ending points only ending storylines. Part of this assignment is to review modern day Soap operas, which have now evolved to Television and to examine the ideolology and certain traditions behind them. I included a recording of Eastenders, which was taken from UK Gold. It was interesting to breakdown the Scene and analyze the technical details as well as the subtext of the program. The title sequence, is very simple, it began in the river Thames, for about half a second the screen is completely green, then very quickly, accompanied by the familiar theme, the camera zoomed out, whilst rotating clockwise to revel a colour map of London ( Interestingly not just of the East end of London). The River Thames remaining central and the main focal point within the golden triangle of the frame. The primary meaning of the map is nothing more than a map of London, a nice pictorial, aerial view. The semiotic meaning however is considerably different, It suggest Entertainment, Scandal, maybe time to stop doing what you are doing and relax. Even Before the title, which is indecently one word, Eastenders appears, the visual image has captured peoples attention, The Distinctive theme tune has in its own right become an audible code, to Provoke the same response from the viewer, even if they are at that point not in the same room as the television. Its Become an alarm bell to tell them that the program has begun. The wor...

Compare and contrast high involvement and low involvement processing Essay

Compare and contrast high involvement and low involvement processing. Discuss how and when consumers go through these different - Essay Example What is Consumer Involvement? The study of decision-making behavior reflected by the customers is known as the customer involvement. The buying pattern of consumers varies from product to product based on the perception of consumers towards a product pertaining to its importance or relevance for the customer. In this manner, the study of purchasing behavior of customers enables businesses to understand the level of involvement each consumer has towards a product or service. The literature for consumer behavior is not considered in the modern business world as complete, without discussing customers’ involvement. For this reason, marketers have carried out extensive research in the area and have asserted that for understanding involvement, it is also important to consider the socio-psychological aspects as well. Although, researchers and marketers have fallen short of prescribing a comprehensive definition for the term â€Å"involvement†, but Kapferer and Laurent (1985) h ave suggested that there are five types of involvements. First level of involvement is for interest in the product, then involvement because of risk importance, risk probability, sign value or involvement due to hedonic value of the product. Other researchers like Schiffman and Kanuk (1991) perceives involvement as the reaction to ego’s call, perceived risk of the product or the importance of purchase of the product. Another perspective of consumer involvement is presented by Hansen (1981). He views involvement as: "Variations in the extent to which the individual is more or less motivated toward a specific piece of information, product, or the like. With high involvement, more psychic energy is released for handling incoming information, sorting it out, and making choices" (Hansen, 1981). The definition presented by Hansen (1981) is also supported by researchers like Mitchell (1981) who also suggested that consumers are motivated by businesses to commit high involvement in t he purchasing decision so that they can close study the product, its attributes and its benefits. Moreover, Hensen’s (1981) definition is also close to perfect as it defines involvement on the basis of motivation that a marketing strategy of a business produces amongst consumers. To summaries the various definitions of involvement found with the review of literature, it can be asserted that involvement refers to the degree of attraction and the level of individual experiences an individual feels towards a product at the time of making a purchasing decision. The next section of the report would discuss the most important aspect of marketing studies, i.e. consumer behavior and its relevance to consumer involvement. Consumer Behavior and Consumer Involvement Consumer behavior is a wide area of marketing studies, which deals with the understanding of patterns depicted by individual or group of customers towards a particular product or service. It consists of a purchasing process, which includes the selection of a product, securing the product, disposing the product and experiencing the performance of the product. Therefore; consumer behavior is the study of attitude shown by consumers while purchasing and using a product or service. The study of consumer behavior requires marketers and

Race and ethnicity College Essay Example | Topics and Well Written Essays - 1000 words

Race and ethnicity College - Essay Example In other words, sociologists consider that physical marks reflect not the objective reality, but subjective attitude. According to Robert Park (1964, pp. 237-239, 315), a racial mark has become the symbol of the suspense, in the ground of which has laid the sense of self-vulnerability. He writes that a sociologist is interested not in physical distinctions, differentiating one race from another, but in less evident lineaments of inner apprehensions. And physical distinctions are just the symbols of these inner apprehensions. Park claims that historical process in the issue is predetermined by the ideological factors, not by the biological ones. The more important is to realize what people believe in and look for, than to know who they are. In other words modern sociologists, considering race as an artificial construct and one of means of creation and description the identity, emphasize that race remains to be rather important notion, which determines and legalizes social and political actions of people. At the same time they are sure that race is a product of racism, and not contrariwise. From this point of view groups, which are called racial, turn out to be racialised. It means that social, political, or economical state of these groups is described with the help of racial categories. A lot of A lot of scholars for decades have oppugned against scientific racism, which has tried to ground the idea of racial inequality. They have proved that human capabilities do not depend on the colour of the skin or type of eyes. One of the most outstanding representatives of this stream is Ashley Montague (1952), who from 1940s has insisted that race is just a scientific phantom. However a lot of scholars as before have considered race and ethnos as some biological reality, underestimating the paramount role of social factor. Nonetheless some of these scholars have understood that race is rather social construct then the biological reality, and that the concept of race implicates relationship of dominance and submission. The development of genetic studies has approved that several different genes determine so-called 'racial marks'. This fact has originated the basis for the true scientific approach and has given a possibility to claim that there are no races, only clines (Livingstone, 1962). During last decades this approach has been widely accepted by majority of scholars. During 1960 - 1980 it has been noticed some decline and loss of interest in studying the concept of race. In the mean time we have to confess that unfortunately even in the twenty first century mankind failed to get rid of racism. Just the other way round during last decades of the twentieth century it has got the new, even more 'fastidious' forms. As a result it has become very difficult for scholars to define the notion of 'racism'. And what even worst is that modern racists make use of such uncertainty and declare themselves as intransigent fighters against racism. It should be said that contemporary criminal justice turned out to be just not ready to such metamorphoses of racism. Modern antiracists very often fall short of knowledge about its essence and history, and accordingly they do not take into consideration significant peculiarities, which can be very helpful in struggling against it. In fact antiracism time and again is based on the same prejudices